Burning Up the Bunting: What’s in a Handle?
Mercifully, the 18-month U.S. presidential election cycle has come to
an end. Think of how many substantial efforts could have been mounted —
from infrastructure improvements to educational, economic, and
environmental efforts — by the army of partisans who worked so
diligently to persuade you to think as they do. All those
get-out-the-vote volunteers. All those potholes. We’ve missed our chance
again.
At the peak of ballot bedlam on Tuesday night, there were
327,000 tweets moving per minute. Those things may have flown by so
quickly Tuesday that you missed the interesting divide between those in
the industry! the industry!
who do — and those who don’t — think it’s good to trumpet their
political preferences on Twitter and other media. And in the most
colorful language.
This is something some of us in publishing have quietly discussed for
months now. It can be curious when someone usually so articulate on a
publishing panel suddenly pummels us with their crudest tweets about
national leaders they’ve never met.
I invite you to think of people you know in the biz who did
not do this Tuesday. They, too,
might
have been tweeting and pinning and Google+-ing and FB-ing and Tumbl-ing
their views. But if they were, they weren’t doing it on their
professional accounts. Not on the same handles with which they interact
with clients and bosses and associates — that would be us — and with
others from whom they might like some respect.
What’s important is that you make a conscious decision for yourself
whether your most vociferous political curses or cheers belong on the
conference-room table. Because that’s where your stuff just landed. And
if you seriously start thinking of how many colleagues
weren’t
there swearing along with you — and then picture them around that table
looking at you — you might realize that “everybody” is by no means doing
it.
The publishing community has a vibrant life online. And since the
analysts all woke up Wednesday yelling “demographics!” at us, it’s not a
bad idea to acknowledge what a diverse-o-rama we are in books. We are
not a choir to whom you are preaching. We may not agree with you at all.
And even if we do, we may not need you to share sensitive beliefs with
us in the vulgarity of the shopping-mall vernacular.
If you want to vote with your tweets on your professional account,
this is your decision. But I’d suggest you not cave in to what you think
“everybody” is doing. Because everybody is not doing it.
Steven Inskeep